\ PRODUCTION DIRECTOR (2017)

Netflix x SBT x Stranger Things: Stranger Broadcast

In Brazil, most families watch free-to-air television, so to attract new members, Netflix brought Stranger Things to TV, making a day when a streaming platform led national TV ratings.  

Netflix was transformed into a free-to-air TV Channel from 1984, the year S2 took place. In partnership with one of Brazil’s largest networks, Netflix aired an hour-special that included a full Stranger Things episode on TV for the very first time, commercials showcasing fictional products from the series, infomercials highlighting the streaming platform, and a news special drawing a comparison between Brazilian historical events and the Stranger Things storyline.