\ LEAD PRODUCER (2015)

Chains by Usher is the first music video to demand your attention, delivering a powerful message about minority lives lost to gun violence.

Visitors to chains.tidal.com are compelled to hold the gaze of victims of police brutality and confront the shocking facts of each person’s story. Facial recognition software, activated through a webcam, stops the music when the viewer looks away.

Usher, Leonardo DiCaprio, Coldplay, Pharrell Williams, and Cara Delevingne shared the experience on their social channels with #DontLookAway, inspiring others to start the movement toward change.